In the MEAA Award for voiceover talent there remains what appears to be an old-fashioned anomaly in regard to talent fees.

The Commercial Voiceover Award details the minimum agreed fees for voiceover performances on television, cinema and radio, and includes loadings of double the total fee for the following:

1. Political advertising
2. Alcohol advertising

Why are these two categories of advertising singled out to require the same level of fee loading as if the performance was used in the UK or the USA?

To download the MEAA Award click here.

Continue reading "Is loading talent fees for voice overs a load of rubbish?" »

Digital, online and interactive communications are increasingly important to marketers as technology becomes increasingly important to the way consumers communicate.

Yet in selecting the right digital, online ort interactive provider, advertisers are faced with a very clear choice: do you choose the company that has a technology base and has become a commuications company or do you go with a communications company that is adding a technology capability to it?

Continue reading "A digital company that becomes and agency or an agency that learns technology?" »