For all those production companies and agency creative people who still insist on shooting 35 mm film or 16 mm film instead of high definition digital video, this latest posting on YouTube from AH Films puts another nail in your coffin.

Holding on to out-dated practices long after the rest of the industry moves on is not innovative, is not leading edge and is not creative.

As the station bosses worried themselves, then the show into an early grave, there is some good news.

Big Brother was contributing over 1.5 tonnes of carbon to the atmosphere for each 30 seconds of viewing during the peak of the latest series.

This national audience was very attractive to any would be advertiser wishing to promote their goods and services during the show.

Unfortunately as the shows popularly waned so did the advertisers enthusiasm.
As the ratings tumbled so did Big Brothers massive carbon footprint.

He finally got his marching orders when during it's lowest ratings period it could only claim responsibility for just over half a tonne of carbon for each 30 second spot.

So having failed to attract the necessary number of carbon eating plasma watching consumers he was finally laid to rest.

Look on the bright side, the show was so boring that the carbon emissions were reduced by over a tonne!

Let's just hope that all those viewers turned their TV's off and had a game of cards under their energy saving light bulbs.

1. Paper. Manufacturing of paper stock is the biggest cause of carbon in the supply chain. It accounts for over 70% of the footprint in most printing processes. Reviewing your paper stock specifications to a lower carbon emitting paper is the quickest way to reduce your footprint. Do not be misled by the carbon neutral label. Ask about the energy source.

Continue reading "The carbon impact of printing. A simple guide" »

The lack of comment from the IT industry on the new Carbon Age has been suspicious in it's absence. And for good reason.

Those good people at Carbon Trust in the UK have just announced a new programme to help companies understand the energy use within data centres.

You can read the release for yourself below but it is interesting to note that the 2% of world wide energy consumption that is being used to power the IT industry is equivalent to aviation industry.

So if you are a lover of carbon offsetting your interstate flights you may want to start considering planting a couple of trees after you have read this blog.

Continue reading "IT industry's carbon footprint equal to aviation's" »