So says Mark Neveldine and Brian Taylor, the writers and directors for Crank. Check out the comments on high definition digital video using the Red One camera by some of the world's leading film directors here
So why do so many commercial film directors still insist on shooting on expensive and outdated film?
According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter.
To get this into some prospective, this is the equivalent amount CO2-e generated in the same period by over 380,000,000 average fuel-efficient cars. This is more than half the total number of cars on the road today!
Continue reading "Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!" »
One of the best films made on advertising is "Truth in Advertising" and available on DVD from Amazon.
In this satirical take on the advertising process, the agency and client personnel say what they are thinking. If you have not seen it, it is well worth taking the time.
But when we have played this video to an audience of advertising agency people and marketers, the agency people cringe and their clients laugh. Why?
Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, priorities, responsibilities, guarantee, and such — collectively, the level of service. For example, it may specify the levels of availability, serviceability, performance, operation, or other attributes of the service.
SLAs were first introduced in the 1980s in the telecommunications industry, but are now wide spread throughout business. But in our experience, traditional SLA formats are not relevant in advertising and marketing, where the level of service delivery is directly influenced and impacted by the behaviour and actions of the buyer.
In these circumstances, we recommend an engagement agreement, defining requirements of both parties.
On July 1 this year we announced the change in name of the company I started eight and a half years ago from P3 to TrinityP3. The reaction and comments have been incredibly positive, but the number one question is "why?" Why did we feel compelled to change the brand name that we had spent eight years in time, effort and money developing?
The pragmatic answer is, "To avoid the confusion with our competitors in Asia who have a very similar name to ours".
The more significant answer is "Why not?"
P3 has developed significantly since its inception and grown in size, from a one person operation to now more than sixteen industry consultants in Australia and New Zealand and now five people in Asia.
