« "Film is dead" | Main | How to position your advertising agency as relevant to the modern world »

Can you handle the truth on agency - client relationships?

Okay, this is a little over the top, but it makes you consider the concept of a great relationship when it comes to your creative agency. Do you want an agency that just meekly executes your every whim and wish? Or is a great agency relationship one with passion and commitment?

Beyond the basics of mutual respect, understanding and shared values, what do you think are the hallmarks of a great client - agency relationship? And what do you do to foster and maintain yours?

Posted by Darren Woolley on September 25, 2008 2:55 PM | Permalink

TrackBack

TrackBack URL for this entry:
http://www.trinityp3.com/cgi-bin/mt/mt-tb.cgi/194

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)